Watch Out for Me! Cyclists and motorists urged to look out for each other
Cyclists and motorists are being urged to keep an eye out for each other in a summer safety message by Hackney Council.
The Watch Out for Me! campaign targets all those who use the borough's roads in a bid to further reduce cycling casualties.
The message asks drivers to share the borough’s roads safely and considerately with their more vulnerable fellow road users.
But the message also extends to cyclists, urging them to think about their positioning on the road and to make themselves as visible as possible.
The Council is keen to build on the good work it has achieved over the last few years in keeping cyclists safer in Hackney.
Hackney has made significant strides in changing the behaviour of our road users. We targeted HGV drivers, with more than 500 of them attending courses where they experience what it is like to be a cyclist on the road. We reduced speeds on the borough's residential roads to 20mph and will be rolling that out across the borough by the end of the year. And we have also worked with the Met Police’s Safer Transport Team to encourage drivers and riders to share the road space and consider how their behaviour affects pedestrians. The Watch Out for Me! message is simple: be considerate and be careful and we can all share our roads together.
A series of banners with the Watch Out for Me! message have appeared on flagpoles across the borough.
Last year, cyclists killed or seriously injured dropped 64 per cent from 56 in 2012 to 20, the most significant decrease in cycling casualties in Hackney in the last five years.