Glow in the dark posters convince dog owners to bag it and bin it
Incidents of dog fouling have decreased by 30% across four hot spots in Hackney after the Council took part in Keep Britain Tidy’s ‘We’re watching you’ campaign.
The campaign sets its sights on irresponsible dog owners, with research showing that dog walkers are more responsible, and pick up after their dogs, when they think that they are being watched.
More dog fouling tends to occur at night time and during the winter months, as some dog owners feel that they can’t be seen under the cover of darkness.
The edgy and uncompromising posters are visible after dark and use innovative, cutting-edge materials. The social experiment was the first time such a material has been used on a poster.
In Hackney, the posters were put up near Mabley Green, London Fields and Clissold Park.
Feedback from residents has told us that dog fouling is an issue in Hackney that they would like to see addressed.
The vast majority of dog owners are responsible people who pick up after their dog and dispose of the poo bags correctly, either in the nearest litter bin or in their household waste bin.
We hope that these encouraging results continue as we move on to other dog fouling hot spots.
Four people have been fined for failing to clean up after their dog in Hackney in the past three months. The Council needs evidence in order to successfully fine or prosecute people. Residents who are concerned about dog fouling and have any information about owners who do not clean up their dog should contact the Council: